Friday, November 13, 2009

Cold is Cool for 4th Michigan Graders

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from MSIA

The Michigan Snowsports Industries Association (MSIA) is making it possible for every fourth grader in the state to ski for free. The Cold is Cool Passport will provide any applicant with a free lift ticket or trail pass for three uses at 21 participating Michigan ski areas.

MSIA is dedicated to helping to improve the health of children by making outdoor winter activities more affordable for families. Steve Kershner, MSIA chairman and director of skiing at Shanty Creek, says the association wants Michigan kids to have the opportunity to ski or snowboard. "Fourth grade is the perfect age to learn to ski. Nine- and ten-year-old kids have the coordination to pick up the sport quickly," he adds.

Kids must be accompanied by a paying adult, but up to two fourth graders can ski free with each paying adult.

Information about the passport is being distributed through schools. Applications can also be obtained at participating ski shops and on line. There is a $15 processing fee. A copy of the most recent report card or birth certificate must be provided as proof of grade level.

See Cold is Cool Application (a pdf)
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