Sunday, February 8, 2009

Outdoor Recreation Report Finds Significant Gender Differences

kids learn about toads
Kevin McGrath of Michigan Nature Discovery shows two species of Michigan toads to an attentive audience at a National Trails Day event in 2006 (photo by J Young)
a news release of Outdoor Industry Association

The recently-released 2008 Outdoor Recreation Participation Report highlights a number of trends in gender differences relating to participation in outdoor recreation that could have significant impact on outdoor industry businesses. Key findings on gender differences include:
  • Among boys and girls age 6 to 12, the report reveals that a significant participation gap has opened, with girls’ participation falling significantly below boys’.
  • Participation among youth ages 6 to 17 dropped over 11% with girls age 6 to12 showing the biggest decline, falling to 61%, and boys age 6 to 12 falling to 72%.

These declines create a significant, new gap between boys and girls participation in outdoor activities – in 2006 the participation rates for boys and girls age 6 to 12 were 79% and 77%, respectively.

Looking at adults, the report reveals that while outdoor activities are more popular than indoor activities and team ball sports among men ages 18 to 65, indoor activities are the most popular among women ages 13 and older. While men are connecting with outdoor activities in increasing numbers, women are heading indoors in their teens.

These findings, along with many others in the report, are critical to outdoor industry businesses as well as efforts nationwide seeking to understand and reverse the growing inactivity crisis among youth and the growing disconnect between youth and the outdoors.

To help the outdoor industry identify the growth opportunities suggested in the 2008 Outdoor Recreation Participation Report, The Outdoor Foundation will host a Webinar on Wednesday, February 18, at 2:00 p.m. (MST).

register for this free, informative Webinar
See the 2008 Outdoor Recreation Participation Report
These links are checked on the date of the article. As the article ages, some links may become invalid

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