 hikers on a trail bridge (photo by jhy) |
from an article in Rural Innovation Exchange
Outdoor recreation is more than just fun. The Rural Innovation Exchange says it reflects community values and the lifestyle residents can develop.
Regional leaders say that trails, greenways, and outdoor access are a critical part of West Michigan’s efforts to attract people and employers and ensure long-term vitality. In fact, these three types of perks are often in the top requests from people seeking to relocate to a different area.
Lakeshore Advantage, a Michigan economic development organization seving Ottawa and Allegan Counties, says the emerging workforce (18-34 year olds) consistently places outdoor access in their top three desires for places to move to. Lakeshore Advantage spokeswoman Kelly Wandell says, "the question of “why move here” is becoming more comprehensive."
People want more than a job. They want to find a place to raise a family and create an identity. Lake Michigan is a huge draw, but nearby trails, organized outdoor activities and wilder places are also highly sought after.
Wandel emphasizes connectivity and the expanded opportunities created by trail connections.
See the full article at Trails as talent magnet: Outdoor access is key part of West Michigan’s ‘why here’ conversation
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