Michigan Great Outdoors is the name chosen for a five-county cooperative effort to promote tourism in Mason, Manistee, Lake, Oceana and Newaygo Counties in western Michigan.
The Mason County division will be led by Sara Kronlein, vice president of the Ludington Area Convention and Visitor's Bureau. Kronlein is sure that the wealth of opportunities available within a one-hour driving radius in these counties will draw people to the area. That is, she adds, if the marketing presence is heard.
Partnership will be key. Legislators are more likely to listen to a collective voice.
Co-chair of Michigan Great Outdoors is Sandy Crandall, owner of Northern Escape Lodge, and president of the Lake County Chamber of Commerce.
Both women bring great energy and enthusiasm to this project. I have had opportunity to work with each of them. West Michigan should expect great things!
by Joan H. Young
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