Sunday, January 13, 2008

Play Every Day

climb a tree
kids need to play outside
Visa USA, along with Olympic Gold medalist Kerri Walsh and two-time Olympian Mike Lambert, support a national campaign to increase and improve the spaces where America's youth can play.

The campaign, the Partnership to Play Every Day, is a collaboration among National Recreation and Park Association, YMCA of the USA, and the National Association for Sport and Physical Education. With corporate sponsor Visa, these organizations are working to increase the spaces and quality of play for our country's children and youth.

Visa USA, with the help of other Beijing Olympic hopefuls, launched its support for the collaboration at an event in Washington, D.C., last month and will also conduct similar jump-start grant events in New York in the months ahead with the goal of encouraging other businesses and individuals to improve local parks, facilities and playgrounds in their communities.

"For America's kids, the time to play is today," said Kerri Walsh, who hails from Saratoga, Calif., and graduated from Stanford University in 1999. "We need everyone's help in providing all kids with access to safe and well-equipped spaces and places where they can play, have fun and maybe even pursue their own Olympic dreams."

"We're thrilled to welcome Visa and these Olympic athletes to the Partnership for Play Every Day team," said Yomi Agunbiade, general manager, San Francisco Recreation and Park Department. "We share a common goal to get America's youth moving, and we need influential voices like these to rally all Americans around increasing the number of spaces and places where our kids can play."

More than 30 of the nation's leading nonprofits, government agencies, academic organizations and corporations, are collaborating to create and sustain the momentum for a national movement to ensure that all kids get 60 minutes of physical activity every day.

a news release of the National Recreation and Park Association, "NRPA, Partners Bring Olympic Voices to Help Kids Play Every Day"
See Play Every Day
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